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  • Fan The Flames

    It is an all-too-common sequence of events. We devote a tremendous amount of effort to establishing some networking momentum. No sooner than it appears as if our efforts will be successful, momentum seems to dissipate, often for no apparent reason – leaving us in the same state of being networked.

    Perpetual momentum

    This is generally deflating and certainly frustrating. The problem is not that we did something wrong in creating momentum – the impetus was clearly there. The problem is that we eased our efforts too soon and as such the momentum was not sufficiently established to perpetuate itself.

    Complacency is (unfortunately) natural

    The lesson is simple: When things are moving in the right direction and a positive outcome is inevitable, it is a natural tendency to sit back and relax. This is the time, however, when we can realize an extraordinary return on a little extra effort.

    We can obtain this little extra effort by simply reminding ourselves that when networking momentum begins to swing in our favor to not get complacent and focus on continuing to do the things that created the momentum.

    Challenge the natural tendency

    It is these times that we need to challenge ourselves to get out to one more event, make one more call or delve a little deeper into social media. These small extra efforts will yield relatively substantial returns for the us.

    In closing, consider this, if we set a match to a pile of sticks, there is a strong possibility that the fire may burn itself out before it has an opportunity to spread. If we gently fan the flames, however, we can transform our single match into a raging fire.

    Author:

    Frank Agin is the founder and president of AmSpirit Business Connections. In addition, Frank is the author of Foundational Networking: Building Know, Like and Trust To Create A Lifetime of Extraordinary Success and the co-author of LinkedWorking: Generating Success on the World’s Largest Professional Networking Website and The Champion: Finding the Most Valuable Person in Your Network.

    Frank Agin is the founder and president of AmSpirit Business Connections, an organization that empowers entrepreneurs, sales representatives and professionals to become more successful through professional networking and developing stronger business relationships. In addition, Frank is the author of Foundational Networking: Building Know, Like and Trust To Create A Lifetime of Extraordinary Success and the co-author of LinkedWorking: Generating Success on the World’s Largest Professional Networking Website and The Champion: Finding the Most Valuable Person in Your Network. He has also written dozens of articles and delivered hundreds of programs on achieving greater success through professional networking. All of his work and programs are an accumulation of his life experiences, observations and investigation as it relates to professional networking and business relationships. He is a graduate of Beloit College (Beloit, Wisconsin) and has a law degree and MBA from the Ohio State University. He lives near Columbus, Ohio with his wife and three children. To learn more about Frank Agin, go to www.frankagin.com. To contact him, you can e-mail him at frankagin@amspirit.com or connect with him through the following social media applications. LinkedIn: linkedin.com/in/frankagin Facebook: facebook.com/frankagin Twitter: @frankagin

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