• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Giant Lessons to Achieve Goals

    Admittedly I am not an avid sports fan, however, I do enjoy watching the best of the best. So during the first two games of the World Series, I sat with my husband watching the Giants rise to victory.

    What does this have to do with business? Everything. Sports models the finest principles of entrepreneurship. One particular adjective comes to mind and that is, Dedication.

    Your dedication shows up on many levels. Specifically do you whole-heartedly embrace your business? In the morning, when you awake, are you excited about the day before you? Do you eagerly look forward to learning something new as well as connecting with as many people as possible about your business?

    All of your interactions, efforts, and trials and errors translate to your perseverance in trying to perfect your game.

    During the second game of the Series, the one thing that was very noticeable was the look of determination on the Pitcher’s face, Madison Bumgarner. His face said he was there to win. You could see him picturing his next pitch flying perfectly past home plate. Sure enough, time and again, he struck the batters out.

    Do you picture your impending achievement(s) too? It takes a deep-seated belief of forthcoming success, strong determination, and a will of iron to make it happen. It is the every day discipline to practice that makes the difference.

    Even in the very early stages, when your audiences see your commitment in action, they begin to see you as already successful. This is the beginning of developing your personal brand.

    At this juncture your confidence builds and increases your belief that you will in fact be successful. Occasional calculated risk becomes a part of your program such as sliding into home plate. Consider years from now if you were to recognize a “should have” versus the glory of knowing, “I did it!” With business picking up, now is a great time to consider bringing ideas you have carefully guarded out into the marketplace.

    Place your favorite idea and the one that you believe has the best chance for succeeding, at the top of your “to-do list”. Your idea may, in the early stage, be tagged as “out”, but analyzing and refining what went wrong will bring a new perspective and drive to make it work.

    By adapting your brand including services to a variety of mediums and multiple venues, you will reach a much wider audience. You then enjoy crossover by your fans from one offering to the other. More importantly, they will become your fan base cheering you on by providing glowing testimonials and referrals. In business terms, I refer to this phenomenon as power branding.

    Eventually you will hit a home run and then another and another.

    The more home runs you hit, the easier it becomes to build your business outward by bringing additional products and services to market.

    Implementing these Giant strategies you will be well on your way to advancing business and a very Smooth Sale!


    Elinor Stutz, CEO of Smooth Sale, LLC, (800) 704-1499, was honored by Open View Labs with inclusion in their international list of “Top 25 Sales Influencers for 2012.” Elinor authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks and the best selling career book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”, Career Press.

    Eric Broder Van Dyke / Shutterstock.com

    Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored three books: The International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, and her second best-selling book, “HIRED!” stems from community service. Stutz' newest book, "The Wish: A 360 Business Development Process to Fuel Sales" provides readers with a comprehensive plan for building a global audience. Kred ranks Stutz as a Top 1% influencer; CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”. She speaks and consults worldwide.

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