• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Help Your Personal Brand’s Website Visitors Stay

    Advice for Aspiring Entrepreneurs

    student-849825_640A professional website for your personal brand is important in attracting the right leads. It’s important that your design captures your visitors right away and encourages them to want to know more about what you have to offer.

    Icons can bring more visibility for your content and can be used in a variety of formats. These should be both appealing and responsive to mobile devices. Here are several ways to improve your website with eye-catching graphics:

    1. Make your lists stand out – While a basic text description of your products and services is essential most likely these will be overlooked. Incorporating icons into your feature lists can make them instantly more engaging. Words that are too lengthy should be shortened with clear graphics that easily convey what each item represents.
    1. Showcase a new feature – An announcement about a product or service is far more interesting as a stand-alone graphic that compliments your branding. Videos and demos often work well for this method, and is a good opportunity to educate your visitors on how you can benefit them.
    1. Make it interactive – Audiences are drawn to games and websites that they can control. This is a great way to help them experience your brand either on a computer or smart device. Examples of this could be an interactive map of your company, a game that reveals the answers they are looking for, or a reveal on a new product that is soon to be released.
    1. Use mobile-friendly icons – A responsive website is the first important element before adding graphics that load quickly and efficiently on mobile devices. Use icons to break up large blocks of text and to quickly take your visitors through to your message without a lot of guesswork.

    A website that encourages your personal brand’s visitors to stay is one that not only pays attention to the needs of its audience, but includes eye-catching images that clearly answer their questions. There are many free graphics resources available along with freelance websites who can connect you with a low-cost designer.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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