• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • How Social Media can make Your Brand more Personal

    Social Media photo from ShutterstockNetworking with social media can open the door of opportunity for brands with new connections outside of the online world. These relationships can become long-lasting as communication is maintained. The power of social media to get these conversations started is more important than ever for the growth of your brand.

    Today it is much easier to connect with the right influencer online. By mentioning something relatable, your brand can open the door to something invaluable such as a new client or lead to a business opportunity.

    How can your brand effectively use social media for powerful networking?

    Through reaching out to others, mentions on Twitter, thanking someone for their input, fostering connections on LinkedIn, offline events and webinars hosted on places like Google Plus.

    Networking online and offline is a process of building the right relationships, and consists of a combination of trust, and giving something of value to your followers. Being active on social networks like Facebook, Twitter, Google Plus, and LinkedIn will give your brand that much needed to become a successful business.

    How to build a great network with Social Media

    There are several steps you can take when building the right connections for your brand.

    Tap into your LinkedIn connections – If your brand has an established and thriving network on LinkedIn then there is good news for you. By exploring your connections and contacting those you would like to do business with you are eliminating the need for cold-calling and inviting new professional relationships.

    Create new contacts through events – During your next meeting, or event whether online or offline, be sure to connect with and gather the names and contact information of businesses or individuals your brand could help. By exploring their social networks you will find out what their needs are and be able to reach out to them with a solution.

    Nurture social media relationships first – Get to know your brand’s important followers, and start conversations with them on social media before meeting with them in person. Not only does this break the ice, but also establishes an interest in how you can help each other.

    Stay active in other events and groups – One of the benefits of social media is the large number of professional groups and communities that are available. Being active in these and participate in other events and meetings that can expand your reach, which is also a great learning tool for your brand to use in its own networking events.

    Taking the time to build your brand’s social network means new connections, and that can translating those into more sales. Attend as many online and offline meetings as possible in order to gather a large list of contacts to tap into, research and connect with. It’s important to be professional and easy to reach on social media during this process as you never know who will be recommending your brand next.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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