• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • How to Create Better Content for Your Personal Brand

    Content Writing photo from ShutterstockA common misconception shared by job seekers is that personal branding is “all about me.”

    The reality: your personal brand is about showing your network how you can help them with your skills and expertise. Your offering as a professional is the reason why people connect and engage in conversations with you.

    If you’ve spent time blogging, building an online portfolio, or networking on social media, here are some ways to create better content for your personal brand:

    1. Write better content for your blog.

    For job seekers who blog, content is key for success. Invest time in writing quality content your readers will value. This will build more credibility for you as a professional as well as your blog.

    You can also participate in guest blogging opportunities. You can invite some of your colleagues to write for your blog or pitch some of your ideas to other bloggers. This is a great way to build your brand and expand your network.

    2. Put your community first.

    As you think about the content you want to create, pay close attention to your community and networks. These are the people who will consume your content the most, so make sure it relates their values and needs. This effort will engage more of your colleagues and build stronger relationships through your content.

    3. Know where to share your content.

    As you promote content on your blog or website, it’s important to know which social networks and platforms work best for you.

    For example, if you’re a marketing professional, it’s a good idea to share your content to marketing groups on LinkedIn, use relevant hashtags on Twitter, and even create a Facebook page for your blog.

    4. Curate relevant content your network will value.

    In addition to creating your own content, you should also curate content. Content curation is simply collecting articles, videos, and blog posts from the Internet and sharing your findings with the people in your networks.

    As you curate content, make sure it relates to your network and the content you produce. This will strengthen your brand and give you the opportunity to help others through sharing useful information you find on the Internet.

    5. Create a variety of content.

    Although blogging is a great way to build your credibility, you can differentiate yourself by creating a variety of content.

    For example, consider doing a video blog or creating an infographic illustrating your experience. These are some unique ways you can connect with your followers while illustrating your expertise.

    Better content can do wonders for your personal brand and networking efforts. Hopefully some of these ideas inspire you to take your personal branding efforts to the next level!

    What are your best tips for creating better content for your personal brand?

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    Posted in Job Search, Networking, Personal Branding, Skill Development
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