How to Monitor Your Reputation and Boost Your Brand Online

  • 1 min read

Google Alerts

alerts”>Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.

Start off with setting up alerts for:

  • Your name (full name and nicknames)
  • Your business name
  • Your social network handles
  • Your blog
  • Your products or services

You can also use alerts to keep up with your niche and its key leaders. Some things to think about monitoring with alerts:

  • Keywords and phrases in your niche
  • Names of important people at competing organizations
  • Names of people you want to get to know

Twitter mentions and search

Setting up a column on Twitter, Tweetdeck or HootSuite for mentions of your handle will allow you to quickly respond to praise, comments and concerns.

Don’t forget to follow important keywords and hashtags, too. Set up a separate column for niche keywords, phrases and your most used hashtags to follow the conversation. That way, if someone on Twitter needs advice, expertise or recommendations about something in your niche, you can be one of the first to respond to them.

Trackbacks on your blog

If someone links to one of your blog posts, tweets it, etc. it should show up in your trackbacks. You can see what they wrote about, why they linked to your post and thank them for mentioning your piece.

Keep in mind that each way you monitor your brand you’re listening to feedback from your audience and others in your niche. While not everything you read will be praise, don’t discount negative feedback right away. Think about how you can incorporate suggestions and concerns and address it right away for the best results.

All of these tactics will allow you to:

  • Stay on top of what people are saying about you, your brand, your organization, etc.
  • Keep up with trends in your industry/niche
  • Get new ideas and inspiration for blog posts
  • Be one of the first to read new posts by influential people (and leave a valuable comment, if you choose to do so)
  • Build up a list of sites that you can possibly guest blog for
Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

Global English Editing
Psychology says the “bigger wedding, bigger divorce risk” finding everyone half-remembers isn’t a straight line at all — the original study breaks it into specific spending brackets, and each bracket carries its own distinct risk multiplier, not a simple “spend more, risk more”

Psychology says the “bigger wedding, bigger divorce risk” finding everyone half-remembers isn’t a straight line at all — the original study breaks it into specific spending brackets, and each bracket carries its own distinct risk multiplier, not a simple “spend more, risk more”

The Blog Herald
Researchers studying the “Matthew effect” in reading found that the sheer amount of time someone spends reading predicts long-term vocabulary growth even after accounting for how strong their vocabulary already was, which means the habit itself does compounding work that a single smart start can’t replace

Researchers studying the “Matthew effect” in reading found that the sheer amount of time someone spends reading predicts long-term vocabulary growth even after accounting for how strong their vocabulary already was, which means the habit itself does compounding work that a single smart start can’t replace

Global English Editing
New Jersey’s new data broker law bans the sale of sensitive personal data outright and fines violators up to $50,000 per record, and any blogger or marketer who buys third-party audience lists to target New Jersey readers now needs to check whether their vendor is registered before the state’s compliance deadlines hit.

New Jersey’s new data broker law bans the sale of sensitive personal data outright and fines violators up to $50,000 per record, and any blogger or marketer who buys third-party audience lists to target New Jersey readers now needs to check whether their vendor is registered before the state’s compliance deadlines hit.

The Blog Herald
Writers who can’t start until the desk is clear may not be procrastinating — sometimes the tidying is the warmup the brain actually needs

Writers who can’t start until the desk is clear may not be procrastinating — sometimes the tidying is the warmup the brain actually needs

The Blog Herald
Psychology says people who can’t stop thinking about a single awkward moment from years ago aren’t being dramatic — the brain encodes socially threatening memories differently, storing them with more detail and returning to them more often

Psychology says people who can’t stop thinking about a single awkward moment from years ago aren’t being dramatic — the brain encodes socially threatening memories differently, storing them with more detail and returning to them more often

The Vessel
Load more
CATEGORIES
Explore