• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • In Transition: So What’s Your Brand?

    shutterstock_181966055More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.

     

    Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator pitch should have the triple purposes of gaining credibility, arousing curiosity, and increasing your likability factor. And your work toward those goals will not be in vain, because 90 percent of employers check out candidates prior to making initial searches via, say, LinkedIn, Spokeo, or ZoomInfo.

    Nowadays, employers use Google when searching for prospects. Research shows that

    29% of people use two words when searching, 28% use three words, 17% use four words, and only 11% use one word. This means that your résumé or any other information about you should be rich with nouns and phrases. This advice is different from what we were told in the past: that résumés should have lots of action verbs. In fact, a combination of both is best. Yes, certainly computers are looking for keywords, but when people actually read about you, they want to see both action and accomplishments.

    A recent study found that 90% of people search on the first three pages of search engine results and that 62% search only on the first page. Good branding work rewards candidates by resulting in a high ranking on Google searches. To find out what’s out there in cyberspace, here are the most common social media search engines:

     

    Setting it up is a bit time-consuming, but you might be surprised at the information available about you and that you didn’t have a clue about. One of the best ways to find out what people are saying about you is to monitor your reputation via www.google.com/alerts.

    It’s very important to communicate properly, for this is how people judge you. And there are certain words and phrases you should avoid because they’re overused and most often meaningless. Here are a few examples:

    • Extensive experience
    • Motivated
    • Dynamic
    • Team player
    • Problem solver
    • Innovative
    • Results oriented
    • Proven track record
    • Fast paced
    • Entrepreneurial

    These days 90% of recruiters check LinkedIn. Therefore it makes good sense for you to improve as best as possible the information on your LinkedIn page. Here are a few simple ideas:

    • Increase the number of recommendations.
    • Ask questions and provide answers.
    • Update your status periodically.
    • Inform your connections about projects you’re working on.
    • Connect with your Twitter account.
    • Share links to articles of interest.
    • Import e-mail addresses from Gmail, Yahoo! Mail, Hotmail, and Outlook.
    • Connect with ex-colleagues: people on LinkedIn from companies you worked with before.
    • Connect with people you met in person via networking events and whose business cards you collected.

    As you can see, branding yourself is of utmost importance. Otherwise, you stay hidden from those you really want to see you.

    I am a Career Coach and my specialty is Interview Preparation. I'm known as "The Landing Expert." My clients are 90% job seekers in transition and 10% those who contemplate a career change. CLIENTS BENEFIT FROM MY SERVICES AS FOLLOWS: • Most clients land, on average, within 5 months. • In-office clients are videotaped in an interview simulation followed by a lively discussion. • Clients get "straight-talk" coaching. This "tough-love" approach pinpoints their weaknesses quickly and lets them make real-time corrections (improvements) in performance. • Interview preparation techniques are customized for a wide range of professional backgrounds, age groups and learning styles. • Clients are trained to analyze an interviewer's question then provide a focused response. • Clients are exposed to a variety of interview questions from across many industries. • Audio/Video and screen collaboration sessions can be recorded for future viewing. • Clients have on-demand access to "in-transition" support. SPECIAL ADVANTAGES FOR CLIENTS INCLUDE: • Interview preparation includes both verbal and non-verbal communication (i.e., body language and voice). • Based on 12 years of experience with 750 clients worldwide, new clients are taught how to confront and survive the most challenging interview scenarios. • Clients have immediate access to my network of 29,950+ Level 1 LinkedIn connections. • Clients and non-clients alike have access via my website www.landingexpert.com to my directory of job search/networking groups throughout NY, NJ, PA, CT, DE and GA. • To provide the greatest possible reach, I have communication skills in five (5) different languages and offer unlimited e-mail & phone support. Get customized interview preparation and access to my 29,950+ Level 1 LinkedIn connections! Go to http://www.landingexpert.com/ then SERVICES and FEES for detailed information. Contact info: alex@landingexpert.com or ✆ 609.333.8866 EST

    Tagged with: ,
    Posted in Personal Branding
    Promote Yourself Newsletter
    Sign Up & Download For Free:
    10 Personal Branding Secrets You've Never Heard Before
    Content Partners
    As Seen In