• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Making the Brand

    The personal branding wave is continuing to evolve and develop. Of course, the emergence and popularity of the social web has accelerated the process. Today’s job seeker, as well as those interested in progressing within a company and/or industry, have embraced the process as welcome and necessary.2421178213_56b1f05989

    Many of you are working hard to identify your brand proposition, developing an identity online and offline, etc. Breaking through the noise is still the goal – and it’s getting harder all the time. The competition for jobs and promotions is getting more and more fierce.

    Making your brand is mission critical

    Ask yourself these questions:

    • Does my branding (logo, business cards etc) reflect me accurately?
    • Am I dressed and groomed appropriately to represent the companies I’m interested in working for?
    • Do I demonstrate my expertise in my online presence?

    Even the best brands need to constantly improve. Review your personal brand statement periodically to ensure it says who you are and describes the value you bring to the table.


    Common mistakes

    Don’t undo your hard work by making common branding mistakes.

    • Inconsistency – Do you have one avatar you use everywhere? Pick a good picture and use it all the time. It’s ok to have different videos and photos out there, as long as they represent your core values, etc. But your avatar should stay the same and become familiar.
    • Mixed messages – Using lots of communication platforms is a good idea so make sure you’re saying the same thing on all of them. Repetition is a critical factor in making a brand, but too much ‘cheerleading’ can annoy people. There’s a fine line there, and you have to find that for you.
    • Failure to monitor your online reputation – Being oblivious to your online reputation is unforgiveable. You must continue to monitor your brand via Google and other tools.

    Please avoid these personal branding mistakes at all costs when you are working so hard to make your brand.   Use the tools available – both online and offline – and be persistent. 

    This recession won’t last forever, and you want to be ready when the hiring comes on full strength!


    Beverly Macy is the Managing Partner of Y&M Partners and teaches a social media class at the UCLA Extension.  She also co-hosts Gravity Summit events and provides personal branding coaching.

    Beverly is an instructor at the UCLA Business and Management Extension Program. She is one of the few educators who has a class offered by a university on Social Media Marketing. She’s also the Co-Founder and Managing Partner of Y&M Partners and before that she spent 14 years at Xerox Corporation in a series of increasingly demanding sales and marketing management positions where she was awarded eight consecutive President’s Club honors. Macy began her career at Wang Laboratories in software development.

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