• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Networking Is A Little Give and Take

    A secret of effective networking is to give at least as much as you take. If you only take, you’ll get a reputation for that, and in time people ill avoid you. If you give – especially if you give first, without knowing whether or not you’ll receive – people will be attracted to you. “An offer of reciprocity gets my attention,” says Alan Grafman, CEO of Modelwire. “It’s my personal secret to always ask the person I’m networking with, ‘How can I help you?’”

    Why not try this technique right now? Think of a couple of people that you know who might benefit from knowing each other. Call them up, and explain that you think so-and-so would be beneficial for him or her to meet.

    I recently wanted to use the professional services of an artist I know. I didn’t feel I could afford his top-drawer price, but I wanted his top-drawer work. So I explained that to him. I added, “I know you’re worth it, I just can’t afford it at this time.” Then I volunteered, “I know someone who could use your services. When we finish talking, I’ll call him and suggest that you two meet.” And I did. The second person then called and made an appointment with the artist to discuss some business. Later, the artist called me and said, “Thanks for the introduction. We’re meeting next week. And don’t worry about the price for your project, I’m going to give you what you need for a price you can afford.”

    The more you do to help someone else’s career, the more willing that person will be to help yours. You know the expression, “What goes around comes around.” In the high-tech world, what goes around comes around even faster.

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    Debra Benton is co-author of The Leadership Mind Switch (McGraw-Hill, 2017)

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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