A few weeks ago I proposed New Year’s Resolutions for Entrepreneurs and Personal Branding and explained how I will personally follow these rules to continue my personal branding. I will now propose these resolutions to you, the reader, and ask how you have improved your personal branding.
How have you improved?
I will blog more.
I have been blogging more. There’s a tremendous value with SEO as well as demonstrating knowledge about my industry/interests. Are you writing more? Do you often say “that would be a great blog topic!” and then actually follow through? Or more importantly – are you happy with the content on your own personal blog.
I will tweet more.
I proposed that I will tweet more to continue building my personal brand. Ask yourself: have you been tweeting every thought you’ve had that you feel your audience would be interested in? Are you properly promoting your blog entries on twitter?
I will write more personal replies to my followers on twitter.
I proposed I would further engage with my audience. Are you sending out @replies to new followers to learn about your audience? Every follower is a potential new relationship. How much do you truly know about the people who follow you?
I will find the perfect blend of talking about my business and my personal thoughts on social media.
I still struggle with this. How often are you talking about items your audience simply doesn’t want to hear? A lot of my audience is interested in social media insight, but instead they hear my thoughts on the New York Yankees, my personal Brazilian Jiu Jitsu training and so forth – and my follower counts fluctuate with each tweet! Is your audience engaging with each tweet you write? Do you know which type of tweets generate the most followers or unfollows?