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  • Personal Branding Interview: Scott Ginsberg

    Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.”  We talked about what makes people unique, push and pull marketing, and how to build a web presence.

    Is it true that everyone has something unique about them?  How do people find out what that is?

    Yep. The challenge is pinpointing, exerting it and leveraging it so you can (1) Utilize your gifts, (2) Validate your existence, (3) Make a living, and (4) Change the world.

    Here are some questions people can ask themselves to identify that which makes them unique:

    • What are you known for knowing?
    • What is the #1 compliment people always give you?
    • What are you the Heavyweight Champion of The World of?
    • What can you speak forever about at the drop of a hat?
    • Every time I _______________, it makes people stop, listen and say WOW
    • If was about to give a speech to 10,000 people and one of the audience members came back stage and asked, “So, what’s your speech about?” I’d probably say ____________________

    What are your thoughts about push versus pull marketing.  Do you have to push a lot before you can pull?

    If you want to get them to come to you (opportunities, new business, luck, etc.) then, YES, none of that can happen until you first stick yourself out there. Here are the five ways how to do so:

    1. Stick Your PERSON Out There: Through your approachability. QUESTION: Can people come up to you
    2. Stick Your IDENTITY Out There: The core of your organization’s values. QUESTION: If everybody did exactly what you said, what would the world look like?
    3. Stick Your IDEAS Out There: Through your thinking. QUESTION: Are you perceived as a Smokin’ Hot Piece of Brain Candy?
    4. Stick Your BRAND Out There: Through being That Guy. QUESTION: What are you known for? To whom are you known?
    5. Stick Your COMPANY Out There. Through your people. QUESTION: How are you branding your service?

    What is a “Noticeable Number” and how to you get a higher one?

    Quantifying your uniqueness, posting it on your site and updating it regularly. For me, it’s number of days wearing a nametag (3,068), but it could be anything like:

    • Hours of training in your field
    • Years you’ve been in business
    • Money you’re raised for charity
    • Lives you’ve saved
    • Rats you’ve whacked. (If you’re an online mobster company, for example.)

    What are your top 3 tips for maximizing your web presence?

    • Blog every single day. Writing is the basis of all wealth. You need to be out there with your thoughts and ideas. After all, if you don’t write it down, it never happened.
    • Take every interview. Small leads to big. And it’s not about being the expert; only the PERCEIVED expert.
    • Blog every single day. Did I say that one already?

    Looking back, what would you have done differently with your personal brand, if anything?  What are you most proud of?

    I live in a way that prevents the need to have regrets. What I am most proud of would have to be a tie between (1) Getting a nametag tattooed on my chest, as I am a sissy when it comes to needles; and (2) Miraculously making a six-figure career as an author, speaker, coach and entrepreneur out of, um, wearing a nametag. I guess L.U.C.K really IS an acronym for “working your ass off!”

    ——
    Scott Ginsberg is the only person in the world who wears a nametag 24-7-365 (since Nov. 2, 2000) to encourage people to become friendlier and more approachable.  His adventures have earned him accolades as The World s Foremost Expert on Nametags and secured a spot in Ripley s Believe It Or Not! Guinness Book has rejected him twice.  He speaks to companies around the world about being approachable, becoming unforgettable and making a name for yourself.  Scott’s eight books including HELLO, my name is Scott, The Power of Approachability, How to be That Guy and Make a Name for Yourself have been featured on media outlets such as 20/20, The Wall Street Journal, USA Today and Fast Company.   In 2008, NametagTV.com, Scott s Online Training Network went live! This Interactive Learning Environment provides public AND premium customized learning modules for entrepreneurs, salespeople, frontline employees and marketers who want to stick themselves out there.

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Book Reviews, Career Development, eBrand, Interview, Marketing, Networking, People, Personal Branding, Social Media, Success Strategies
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