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  • Personal Branding Magazine Issue 18 With Clayton Christensen!

    Personal Branding Magazine – Volume 5, Issue 2

    Brand Innovation


    Summary

    Volume 5, Issue 2 focuses on how to innovate and cause disruption in your industry. Clayton Christensen, featured in our cover story, is a pioneer when it comes to teaching companies how to build and maintain a successful enterprise through innovation. “Disruption innovation,” a phrase coined by Mr. Christensen, allows a company to move up the market and eventually displace the leading competitor. Through this same technique, and others that you will find in this issue, you can become the number one person in your niche.

    Free sample issue available today

    Enjoy eleven articles in the free sample issue, which can be found on PersonalBrandingSample.com. You’ll read partial interviews with Clayton Christensen, Martin Lindstrom, Adam Nash, Vijay Govindarajan, Jeff DeGraff, Scott Berkun, Jim Carroll, and Robert Tucker. You’ll also enjoy reading articles about global innovation and embracing your limitations for a distinguishable personal brand.

    Full issue available November 1st (paid subscribers only)

    The full issue will be out on November 1st, including complete interviews with major business celebrities and a combined 21 articles for your viewing pleasure. Be sure to subscribe before November 1st in order to receive this issue.

    More information can be found at PersonalBrandingMag.com.

    Features

    The 2011 Personal Brand Awards!

     

    Exclusive interviews with:

    • Clayton Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School. He is author or co-author of five books, including The Innovators DNA, The Innovator’s Dilemma (1997), which received the Global Business Book Award for the best business book published in 1997; The Innovator’s Solution (2003), also a New York Times best seller; and Seeing What’s Next (2004).
    • Martin Lindstrom is the author of six books including his most recent Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy and Buyology: Truth and Lies About Why We Buy. He was named one of the 2009 world’s 100 most influential people by TIME magazine.
    • Adam Nash is the Vice President of Search & Platform Products at LinkedIn, the world’s largest professional network. Before LinkedIn, he held a variety of strategic and technical roles at eBay, Atlas Venture, Preview Systems, and Apple.
    • Vijay Govindarajan is a Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College. He is the author or numerous books and recently co-authored The Other Side of Innovation: Solving the Execution Challenge.
    • Jeff DeGraff is a highly sought after speaker and advisor for companies that include 3M, Apple, American Airlines, Coca-Cola, GE, Johnson & Johnson, LG, Pfizer, and Toyota. He is the Clinical Professor of Management and Organizations at the University of Michigan’s Ross School of Business. He is the author of Innovation YOU.
    • Scott Berkun is a writer and speaker. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, The Huffington Post and other media. He has taught at the University of Washington, blogs for Harvard Business and BusinessWeek. He is the author of The Myths of Innovation.
    • Jim Carroll is widely recognized for his deep research and analysis of how innovative organizations are achieving market or transformational growth despite deep economic challenges. He is the author of Ready, Set, Done: How to Innovate When Faster is the New Fast, Carroll has been featured in BusinessWeek as one of four leading sources for insight into future trends and innovation.
    • Robert Tucker is president of The Innovation Resource, and an internationally recognized leader in the field of innovation. He is the author of Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages.

    Contributors

    Special thanks to the staff

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    Thanks to our sponsors

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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