Personal Branding Weekly – 8 July 2013

Happy Canada and Independence Day to our readers in Canada and the United States!

During the weekend, more of the people I’m connected with on social networks seem to take to share memes, funny quotes, quirky status updates and videos of that vary from interesting to strange.

Many brands observe the massive sharing of these types of updates and they try to mimic these updates on their own pages or personal profiles.

As a personal brand, you do want to be sure to match your updates with your unique promise of value.  What are you known for? Does your update match what people’s perception of your brand is? Does it express your true brand?

Last week’s #brandchat, we discussed “Brands & Humor“.  Take a look at the chat transcript which is loaded with tidbits that will help if you are considering incorporating more humor in your business social updates and expressing your personal brand.

Last week we also covered:

This week look for:

  • Insights on developing your strategic narratives
  • Eliminating the negative in your personal brand
  • Writing not typing
  • Tools to leverage your client’s brand (that you can apply to your own, too)
  • Repositioning your power within
  • Tips for developing your online brand

Thank you for your readership! We look forward to your comments!


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.