• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Personal Branding Weekly – Who’s in Second Place?

    Much of my day is spent working with small business owners, entrepreneurs and solopreneurs, and helping them market themselves and their business. It’s interesting that small business owners and small businesses work so hard to make themselves look larger and to blend in with large companies and yet large companies are working hard to look smaller, more local and more human.

    People do business with people. If you keep that in mind, then smaller, more agile and the ability to respond to customers’ needs and to be able to have a true human conversation with them will come out the winner.

    Play to your strengths

    If that’s your strength, then capitalize it. When someone’s authentically good at what they do – do you really remember (or know) who’s in second place? Usually, they stand out so much so well for what they’re passionate about or what they’re good at that second place is so far behind them that we don’t even know who’s there.

    This week we focused on:

    Seven takeaways from this week to help you in managing your personal brand:

    1. Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. (Author, Crystal Washington)
    2. Being trustworthy is not something that you can turn on and off; it is a professional lifestyle. (Author, Megan Totka)
    3. Simplicity is also an equalizer. (Author, Roger Parker)
    4. Your next opportunity to create the right image is via your résumé. (Author, Alex Freund)
    5. Spend time brainstorming the traits, qualities, and skills that truly set yourself apart from the people in your network. (Author, Heather Huhman)
    6. In business today, it’s all about telling your story faster and smarter than the next person. (Author, Danny Rubin)
    7. Tip: Write out what you’re going to say and practice it beforehand, so it’s coherent. (Author Nance Rosen)

    Here are some great tweetables for you to share:

    The more you do something, you should expect a different result from the same actions. If not, you’re not improving. http://ow.ly/qcqM0 [tweet this]

    Link: http://personalbrandingblog.com/4-reasons-to-reconsider-these-motivational-phrases

    Create a list of keywords to use on social media platforms to give future employers exactly what they’re looking for. http://ow.ly/qcqNV [tweet this]

    Link: http://personalbrandingblog.com/finding-keywords-to-manage-your-career

    People attempt to build a brand on social media without taking time to connect with their audience on a personal level.http://ow.ly/qcqRh [tweet this]

    Link: http://personalbrandingblog.com/the-art-of-connecting-genuinely-via-social-media

    An elevator speech is an important part of your personal brand and should sell you successfully to prospective employers.http://ow.ly/qcqSm [tweet this]

    Link: http://personalbrandingblog.com/develop-the-perfect-personal-elevator-pitch

    Damage control mindset may seem enough to jump the potholes, but you’ll need fuel from your vision to go the extra mile.http://ow.ly/qcqV5 [tweet this]

    Link: http://personalbrandingblog.com/where-are-you-focusing-on-vision-or-damage-control

    Judge someone’s character not by how they treat their boss, but by how they relate to those of inferior title. http://ow.ly/qcqWU [tweet this]

    Link: http://personalbrandingblog.com/how-to-win-friends-in-corporate-america

    Unemployment is always going to be scary, but make the most of it by learning new skills to keep your brand in check.http://ow.ly/qcqYG [tweet this]

    Link: http://personalbrandingblog.com/how-unemployment-affects-your-personal-brand

    Fake it till you make it

    Given as much as we share about authenticity, why would you fake anything about your personal brand? I do know that phrase originated from self-improvement gurus focused on encouraging you to “appear confident” by faking it till you make it. Or, envisioning that you’re successful – so you fake till you make it. Not so for your brand – be authentic.

    This next week – we delve into:

    • The importance of being heard
    • How to react to pressure
    • Improving your skills
    • Expanding your brand on Pinterest
    • Content ideas for your personal brand
    • The importance of visual content
    • And more!


    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

    Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.

    Maria Elena Duron is a Marketing Coach and Strategist with Know, Like, + Ignite and @mariaduron on Twitter. Would you like practical tips to create and curate content and experiences worthy of being passed person-to-person? -Get exclusive access.

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