Overnight success is one of the biggest illusions with your personal brand. Why? Because think of some of the BIGGEST personal brands you can think of.
Perhaps you are thinking some of the cliche names. Oprah. Or Donald Trump. Or Richard Branson.
Or in the new age of personal branding entrepreneurship: Gary Vaynerchuk. Chris Brogan.
To all of our outside eyes, it appears people “pop out of nowhere.” All of the sudden they have a TV show. Or a book. Or this huge recognizable following. They always seem to be everywhere.
Like growing bamboo
But, building a recognizable personal brand takes a lot of time and effort just like a business. Block by block. Step by step. The best news? You are in control of it.
Take for example, The Millionaire Matchmaker – Patti Stanger. She has a multimillion dollar business, a TV show on Bravo, a successful book on Matchmaking, and she seemingly just came out of nowhere a couple of years ago.
I had a chance to sit down with Patti to here her story to find out how long this “overnight” personal branding success took and this is what she had to say. You can view the full interview here.
David Siteman Garland, entrepreneur and marketer, is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes/hosts RISE, a daily online web show for entrepreneurs and marketers, and The Rise To The Top TV show on ABC. You can hunt him down on Twitter and Facebook.