As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value.  I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, Chad Levitt, Katie Konrath, Jun Loayza and my favorite blog editor, Maria Elena Duron.  They have really kept this blog going at a time when I can’t expand on the number of hours I can work a week.  Me 2.0 will be officially out in stores internationally and at all the leading online retailers, including Amazon, B & N, Target and Tower.  The book teaches you how to use social media tools for brand building, networking, empowerment, self-confidence boosting and to be recruited based on your passion, instead of applying for jobs.  It is your handbook for surviving and thriving in this digital world.

Free 52 page complete blogging guide!

If someone asked me how I became successful in the past two and a half years, I would point to this blog, without even bothering to mention anything else.  After writing about the process of going from a beginner to intermediate to advanced and then expert blogger, I wanted to create a single resource for you to have all of this information in a simple and consumable format.  This Me 2.0 bonus material is called “Blogging Your Brand: A Complete Guide to Your Success!” and is available to you free for download!  You can also link to it or write about it on your website or blog.  In my opinion, blogging will change your life in so many ways and what is captured in this 52 page guide is priceless.  I walk you through almost everything I know about blogging and

Why blog for your personal brand?

There are so many reasons why blogging is good for your personal brand. A blog allows you to position yourself as an expert in your field and blogs rank very high in Google because there’s fresh content, they are keyword rich and people link to them often.  Blogs allow you to build a community around a topic, network professionally, and hopefully make new friends.  A blog will help you become a more proficient writer, gain confidence in yourself and it will make you feel empowered to reach to the stars.  From a marketing standpoint, you can get your message out for free and command the attention of the media.  There’s also bloggers who make money with advertising and AdSense.

DOWNLOAD: “Blogging Your Brand: A Complete Guide to Your Success!”

Click here to download

Table of contents

1. Beginner

  • Learn the basics to jumpstart your blog
  • RSS, widgets, Technorati, posting, logo & theme

2. Intermediate

  • Formatting, pictures, links & pages
  • Forum, email and comment marketing

3. Advanced

  • Blog hosting, custom themes & plugins
  • Social network integration & SEO

4. Expert

  • Podcasting, lifestreaming and mailing lists
  • Make money blogging and more!