• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Rules That Will Serve Your Children Well

    shutterstock_239299030Many years ago I found a book by Richard R. Conarroe, published by the American Management Association titled, BRAVELY, BRAVELY IN BUSINESS.

    Getting out of college and anxious for a career I typed these notes on a sheet of paper, folded it and kept it in my wallet for over ten years to unfold and read periodically. Recently, I found that folded piece of paper and discovered the things that made for a successful career that many years ago still holds true. And they will for your children too. See for yourself:

    -Pick the people who can most strongly determine your success and stay in direct, personal, continuous touch with them.

    -Never assume that the way things are today is the way they will be tomorrow – or even after lunch.

    -Never fail to consider the future significance of what you say and do.

    -Know what it is you can do better than anyone else and do that.

    -Never say anything about anyone you wouldn’t say in exactly the same way to his face.

    -Search for the seeds of victory in every disaster – and seeds of disaster in every victory.

    -Don’t lie. If you can’t tell the truth, keep quiet. When you start lying, you are dead.

    -Never expect someone to keep a secret. There are no secrets.

    -Bet on people – but be prepared to lose.

    -Unsolvable problems don’t disrupt the routine; they are the routine.

    -Everybody’s motives are different. Make certain you know what motivates each person you deal with.

    -Know exactly what your goals are.

    -Follow your own instincts. They are probably no more wrong than everyone else’s carefully reasoned logic.

    -Build a reputation as a winner by smiling when you win – and when you lose.

    -Keep every promise you have made – or that others think you have made.

    -Never assume that others are operating under the same rules you are.

    -Success has many ingredients, but the greatest of these is confidence.

    -Don’t win too soon. You’ll miss half the fun of playing the business game.

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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