Social media has truly changed the way people do business and connect with each other online. What’s great about social media is the fact that it’s fast and easy. Typically, you communicate with others in short and concise messages, so it’s important that you learn the best way to get your information out there using the shortest amount of text.
Though it’s easy to set up accounts in different social media sites available online, it’s essential that you plan your strategy before using social media for your business or your brand campaign. It is definitely an effective tool that can produce results if used properly.
So, how do you make social media count for you or your business and yourself ? Here are some tips.
- Get feedback from your clients/fans Feedback is an important part of a business. You want to ensure that you’re taking into consideration what people are saying about your products or services, because as you know, customer satisfaction is extremely important for a business – even for a person. One way to make social media count for you is to ask for comments and feedback from your clients. Generally, most people like voicing their opinion and offering advice. You can also ask your viewers for suggestions on a new product line, or ideas for a promotional campaign. When people see that you’re really listening and implementing their suggestions, they’re more likely to become more enthusiastic about participating in future discussions.
- Step up your personal or business branding With social media, you can definitely step up your personal or business branding campaign. You want to get the most exposure for your business, and social media can definitely help you with this. Using different social sites, you can easily post new blog posts, product events, promotions and announcements, and so on. What’s great about social media is that it enables you to reach a wide array of audiences in an instant. A word of caution, however; you should use social media to engage your customers in a dialogue or conversation, not merely to sell your services. Social media actually personalizes business, making them more appealing to your consumers. So you want to first connect with people and establish credibility before you can even consider trying to sell them any product or service.
- Widen your network Social media makes it easy to connect with your clients as well as other businesses. You never know if the next person you add in Facebook or follow in Twitter could be your next customer or business partner. Because social media is typically used for instant, real-time conversations, it really helps engage your clients and form relationships with other brands. To successfully make social media count for you, plan your campaign strategy. In the beginning, you may be unsure what works or not, but through trial and error, you can ultimately find what works for you and your business. Remember to concentrate on your target audience – social media has truly changed how business works, putting the power back to the consumers. When you are able to establish a group of loyal followers who are willing to tell others about your brand, then that’s the time you can really see social media work for you.
For personal brands, I’m anxious to hear back from you on how you harness the power and inspect the actions you do on platforms. Organizations have always connected with someone for their skills, abilities, possibilities, potential and connections. We, very much, operate in environments that revolve around “not just who you know and who knows you.” It is also about “who knows you well.”
Word of mouth has always been mighty. Now, with social media, it is mighty and fast. How do you inspect that your social platforms are highlighting your authentic brand attributes?
Maria Elena Duron, is managing editor of the Personal Branding Blog and is also the CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. She is co-founder of #brandchat – a weekly twitter chat focused on every aspect of branding.