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    14 Surprising Ways to Boost Brand Engagement

    What’s one lesser-known tip for getting people to engage with your brand more often?

    These answers are provided by the Young Entrepreneur Council, an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more …

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    Create Headlines That Will Compel Your Brand Audience

    Online Digital Marketing

    Having a well-planned headline is an important element for your personal brand in which your content can stand out right away. The right words can either pull in a reader or make them move on to a competitor.

    There are several ways that the right title can work for your brand, which can bring more …

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    The Future of ‘Engagement’ in the Social Media

    As we discussed in last week’s post (and indeed thank you all for your comments and ‘engaging with me’ here and on Twitter and elsewhere), the hype and excessive emphasis on engagement for social media strategies – to the exclusion of other necessary elements for brands both commercial and personal that need to focus on …

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    Posted in Personal Branding, Social Media, Sound Branding

    Beyond ‘Engagement’ in the Social Media

    A new buzzword is hovering over the social media universe. It has been repeated mantra-like so many times (and one wonders whether with or without full awareness of its far-reaching implications) that ‘engagement‘ has ceased to be a means to an end in the eyes of many and surprisingly become the ‘raison d’être’ of every …

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    Posted in Personal Branding, Social Media, Sound Branding

    Why You Should Care About Audience Engagement

    Ever heard of “Puff Puff Pass Tuesdays”? Here’s what it is, and why you should care:

    Snoop Dogg was streaming a show on Vidi for fans who were grateful for the interaction, new music tracks and tour/album updates. They liked the show so much that Snopp Dogg started a formal weekly show, “Puff Puff Pass …

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