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    ‘Miss California’ Personal Branding Winners and Losers

    I live in Los Angeles and I’m a native Californian.  I love living here – I was born in Southern California, where I live now.  I’ve also lived in San Francisco – what a magnificent city!  As a Californian, my ears perked up when I saw out of the corner of my eye last week …

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    Posted in Brand Yourself As, events, Personal Branding, PR, Reputation Management

    Susan Boyle – Personal Branding Perfect Storm

    If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock.  47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing.  In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …

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    Posted in Personal Branding, Reputation Management, Social Media, Success Story

    Up Your Personal Brand Game

    I was reading an article today about the two tech giants Google and Microsoft.  The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.

    Dominance and perseverance

    Google was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …

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    Posted in Brand Yourself As, Personal Branding, Positioning, Success Strategies

    LeBron James – The Man with the Billion Dollar Personal Branding Plan

    I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …

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    Posted in Marketing, People, Personal Branding, Reputation Management, Success Strategies

    Should Personal Branding Take a Page from Celebrity Branding?

    I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”.   It started with the movie studios in the 1920s and 30s.  Studios would select talented actors and create roles for them, complete …

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    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management, Success Strategies

    Think Like a Brand: CEOs in Times of Crisis

    Tom Peters asked employees of large companies  to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career.  The concept …

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    Posted in Brand Yourself As, Corporate Branding, Personal Branding, Reputation Management, Success Strategies

    Mid-Career Personal Branding is Critical!

     

    I recently spoke to a group of mid-career executives about personal branding….and they looked at me with puzzlement – personal branding – at this stage of my career? What they’re thinking is “I’ve never used personal branding, and I’ve gotten this far without it…” They nodded their heads during my talk, but I think …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding, Reputation Management

    Using Twitter for Personal and Business Branding

    Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:

    “But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its …

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    Posted in eBrand, Marketing, Personal Branding, Reputation Management, Social Media

    The Best Source of Personal Brand Success is Already With You

    “It is literally true that you can succeed best and quickest by helping others to succeed.” Napoleon Hill

    It’s been said that the most lucrative source of profit for most companies is in their existing customer relationships. And, that it takes more effort to get new customers than to keep your current customers happy and …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning, PR, Reputation Management

    Will Your Resume Get You the Job You Want?

    So you’ve been laid off, or are afraid you will be, or maybe you’re just keeping your options open. You’re scouring the job boards and know you’ve got to get moving on finding another job.

    Regardless of the amount of education, experience or creative vision you think you can bring to that new job, none …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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