Train the Trainer in Personal Branding
I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization. They wanted a brief session on the importance of Personal Branding.
The Program Managers were specifically interested two things:
1. The concept of personal branding as a career tool
2. How incoming students are …
Personal Branding and Your Job Search
In the Executive Marketing courses I teach at UCLA I emphasize the importance of personal branding in today’s market environment. Personal branding is even more important in today’s job search.
Many workers have spent years building professional reputations and acquiring attributes that make them a unique executive candidate. And the workers who can articulate that …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …