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    How Amazon Giveaways Can Grow Your Personal Brand

    Amazon is the premier place for publishing books and now promoting brand products. Your personal brand can greatly benefit from their giveaway program with your own contests. It takes the right strategy and research to make this successful for your business.

    Are you struggling with not enough sales? There are literally millions of products to …

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    Posted in Personal Branding

    Simple Steps to Build Your Personal Brand’s Author Platform

    Both digital and traditional publishing are a great way to build a fan base for your personal brand. It takes the right research and planning to make this successful in a very competitive environment for your niche.

    Are you working on a book this year? By focusing on the right target market and staying diligent …

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    Posted in Personal Branding

    5 Questions to ask before starting a corporate blog

    One of the most common things I hear from people is … Should I start a blog?

    There is no simple answer.

    However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog.

    Note: I put the word “corporate” in parentheses. A personal and corporate blog …

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    Posted in Personal Branding, Social Media, Success Strategies

    12 Ways to Create Interesting Company Content in a Boring Industry

    What are some tips for creating really interesting company blogs even in my dry, boring old industry?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …

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    Posted in Corporate Branding, Employer Branding, PR, Social Media

    Direct Sellers: Make the Most of Your Blog

    There’s a lot of advantage today for brands to establish an online presence. Even as a direct seller in charge of your personal brand, you can get left behind if you aren’t utilizing the online resources that are available to you.

    You may have already set up your social media accounts, and have a website …

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    Posted in Personal Branding

    Examples of Entrepreneur Blog Posts

    In my last post on PersonalBrandingBlog, I discussed the different ways entrepreneurs can use Personal Branding to help them in the job search. One of the items I suggested was for entrepreneurs to start a blog as a tool to help further showcase their skill-set and ability.

    Begin a blog.

    You’re an entrepreneur! You enjoy …

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    Posted in Career Development, entrepreneurship, gen-y, Job Search, Marketing, Personal Branding, Social Media

    Media Comparison and Strategy: Blog, Podcast, Magazine & Book

    As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, …

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    Posted in magazine, Personal Branding, Podcasts, Social Media
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