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    How to Boost Brand Awareness Online

    Building brand awareness is a challenge all modern businesses have to conquer. Here are some tricks for boosting your online exposure.

    Public recognition and trust have always been incredibly important in a business’s ability to succeed. However, in these modern days, with the constant expansion of the market, brand awareness can be the key to survival.

    Customers have so many options now that only successful marketing campaigns and branding can differentiate one company from another. Thus, …

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    Posted in Personal Branding

    You Get What You Give

    Office Gift Rules

    There are many reasons why it is appropriate to name this post in this manner: 1) my good friend wrote a marketing book with the same title; and 2) this particular concept is very true. Whether you like to say, “show your love,” “pay it forward,” or any similar maxim, taking part in a program …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Networking, People, Personal Branding, Positioning
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