Lessons in Personal Branding from Jeopardy!, IBM, & Watson
On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.
IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players … Read the Rest →