Personal branding means developing your brand through online and offline marketing which can include meetings and intentional networking.
One common mistake businesses make is to focus 100% of their attention on either online or offline branding. Savvy entrepreneurs know that you need both. Here are five steps to consider.
1. Assemble a group of people…
Looking to build your brand? Branding is about creating a business reputation and identity online and offline. It includes all methods of presenting your business in a positive light to make a good impression on potential clients.
Traditional branding uses marketing collateral tools like business cards, letterheads, and brochures.
While these are still used to … Read the Rest →
In the future, your personal brand will exist in a rapidly expanding internet environment. One thing’s sure; personal brands are here to stay.
Your future is your past, just not yet. And your past is your future, at some point. Looking into the future is a tricky business. It’s one that great prophets and great … Read the Rest →
Why create a personal brand now? Why not? Are you doing anything more important? Maybe watching reruns of “Seinfeld” on Netflix? Get on this!
Your personal brand encapsulates who you are and your creative skills, allowing you to build meaningful connections and open doors.
When you intentionally construct your brand, you’ll be amazed who contacts … Read the Rest →
As the footprint of companies spreads geographically, today, more and more workers are working remotely, rather than in a corporate office. While telecommuting can bring benefits, like flexible work hours, it can also prove challenging when it comes to building your personal brand internally at your company.
So how can remote workers enhance their brand?…A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we … Read the Rest →
In the long run, these often-overlooked benefits of writing a may turn out to be even more important that your original goal of writing a book to build your personal brand.
The personal branding … Read the Rest →
Design plays a crucial role in building your personal brand; use the 7 universal design tips to help your brand stand out from the competition & ensure your messages get read.
The appearance of your personal branding messages determines whether or not they will be noticed, read, and remembered.
At a glance, prospective clients,employers, and … Read the Rest →
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful … Read the Rest →
