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    It Ranks Right Up There With Oxygen

    John attained all his computer certifications and decided to open his own business and to establish his brand.  Mary, out of work for almost a year, began her own entrepreneurial enterprise; a small florist shop.  She also plans to create her unique brand.  Maria is a nutritionist who launched her own online coaching firm specializing …

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    Posted in entrepreneurship, Personal Branding, Success Strategies

    The #1 Formula for Brand Greatness

    Service to others leads to greatness and wealth.

    The more people you serve, the greater your rewards.  There is no formula for greatness or wealth that supersedes this one.

    Authentic, unconditional service to others leads to self-reward.  When you help people cross the bridge from discouragement to success, greatness is achieved.  When you provide answers …

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    Posted in Brand Yourself As, Employer Branding, Personal Branding, Reputation Management, Success Strategies

    How To RETHINK And Grow Rich

    The old ways and the old days will not return.  We live in a new global community fueled by a technology-driven economy and marketplace.  The good news is that today, contrary to what you have been told by the negative and pessimistic voices competing for your attention, or what you think, there are UNLIMITED OPPORTUNITIES.…

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Job Search, management, Personal Branding, Reputation Management, Success Strategies

    Ideas for Promoting Your Ideas

    “Sell the sizzle, not the steak,” said Elmer Wheeler.

    Wheeler’s key message has always been that you have to focus on communicating the selling proposition; the primary reasons why others will want to buy your products, services, or ideas. Many people have innovative ideas for expanding and enhancing their images, reputations, businesses, or brands; but …

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    Posted in Career Development, entrepreneurship, Personal Branding, Success Strategies

    The Greatest Asset of Any Brand

    The greatest asset of any brand: strategically anticipating and predicting the future

    What television shows will Americans want to watch in the coming years?  What kind of fashions will people want to be wearing 3 to 5 years from now?  What kind of apps and capabilities will entice consumers to purchase Smart phones in the …

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    Posted in Career Development, Education, entrepreneurship, Job Search, Personal Branding, Reputation Management, Success Strategies
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