You see omni-channel marketing all the time, and the most effective campaigns use cross-channel branding. Do you understand how to use this?
An order placed on an app or a marketing message received via email, for example, results in a similar brand presentation and customer experience.
But it’s not just for business.
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. If in Plato’s Academy (the original academy that gave its name to all the ‘academies’ that followed) a message written in giant letters at the …
