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    The New Twitter Ostriches

    Twitter has become the preferred channel to test the mood of the person in the street, and specifically those in the all-important digital community including millennials and other key elements of the population. And every institution, brand or person who systematically fails to listen, respond, engage or interact with not just her clients but the …

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    Posted in Personal Branding, Reputation Management, Social Media

    A Lesson in Personal Branding from Apple

    To many, Apple is more than just a company – it’s an institution. I’m not a 100% Apple product consumer, but I’ve sipped some of the Kool-Aid. I’ve always admired the company for it’s innovative thinking, and finally took some time to think about some of the elements of the company that make it so …

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    Posted in brand matchup, Corporate Branding, Personal Branding, Reputation Management, Success Strategies
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