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    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    How Thought Leadership Differs From Being a Brand Influencer

    When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.

    How can your brand project the right image? By knowing exactly where to focus your …

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    Posted in Personal Branding

    How to Find Out What Your Brand Is?

    If you’re in transition and want to be found among the many people looking for work, you must stand out. How can you increase your chances of being called in for an interview if you cannot be picked out from the crowd? The answer is in your brand. Why do people ask for a Coke …

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    Posted in Personal Branding

    The Latest Content Marketing Strategy Changes For Personal Brands

    In order to reach more people online your brand needs to be aware of the latest changes and updates as well as creating a focused content marketing strategy. Having the right target market with fresh and original blog posts is critical to attracting valuable subscribers and followers on social media.

    Content that converts into sales …

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    Posted in Personal Branding

    Brand Your Business Through Volunteering and Community Service

    You may spend a significant amount of time branding your business with taglines, logos and a distinctive voice used throughout offline and online content, but have you thought about how having a service-oriented attitude could help your business stand out in the marketplace, too? If not, you’re overlooking a potentially valuable factor that could help …

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    Posted in Brand Yourself As, Career Resources, Success Strategies

    These 13 Skills Will Improve Your Branding Efforts

    What skill could an entrepreneur learn in his or her spare time that can help them improve their branding strategy or efforts?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that …

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    Posted in Personal Branding

    Your Stellar Work is Your Brand

    Greatness

    Stellar work is your personal wealth: your worldly goods, trust fund, gold stash, life preserver, money in your pocket, and 401(k). It is the investment in yourself that no one can take away and no depressed economy or down market can diminish.

    “In the football world, it’s called making plays. Everyone in the game is …

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    Posted in Personal Branding

    Low Budget Marketing Ideas for Any Businesses

    Creative Marketing

    Companies which don’t have big marketing budgets have to think differently and find out smart ways to market their products. If you are working in one of these companies, then this week’s blog post is for you. Below you can find 4 low budget and different marketing ideas for any businesses.

    Reuse What You Have: …

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    Posted in Corporate Branding, Marketing, Personal Branding, Success Strategies

    10 Touchstones on When You Should Review Your Branding

    Marketing Touchstones How often should businesses or entrepreneurs check in on their personal brand and tweak, adjust or overhaul? What’s a good signal that the time has come?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently …

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    Posted in Personal Branding

    Do You Embrace Change?

    Unique branding

    It was astonishing to learn that a previously successful speaker could not easily transition to the newer way of doing business. Ironically, the newer way includes being social online, and we all know that is no longer new. You can guess he is rapidly moving backward and doesn’t know what to do.

    “Recognizing a problem …

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    Posted in Career Development, entrepreneurship
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