Tag: building our brand

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Write Your Brand-Building Book In Spite Of Yourself

Steven Pressfield’s Do the Work is for you if you’re finding it difficult to finish–or, even, to just start–to write your brand-building book.

Don’t blame yourself if you’re having trouble writing your brand-building book; blame the Resistance, the uncompromising force inside you that fights change–even when the change is in your best interest.

In the …