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    What Exactly Is A Personal Brand?

    Many seek to improve their personal brand. You may already know what that is. We often refer to brands when we dive into influencer marketing. Many seek to improve their personal brand. You may already know what that is. We often refer to brands when we dive into influencer marketing.

    You probably don’t even think about your brand. Most people don’t think of the concept of “personal branding.”

    However, personal branding is becoming more critical in today’s online world, where …

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    Posted in Personal Branding

    Advice from Personal Branding Pro, Jason Hennessey

    Jason Hennessey

    Whether you’re launching a business or embarking on the next chapter in your career, you’ll want to think about branding. It’s become essential, especially in the era of the Internet, social media, and the 24/7 news cycle. To be sure, you’ll find it tough to achieve genuine success (or build a company) without an understanding …

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    A Great Personal Brand Can Shape Your Legacy!

    When many people hear the question, “What’s your personal brand?” their hair stands on end. It can sound like you’re implying that a unique individual is reduced to the equivalent of a packaged product. The word “brand” isn’t typically associated with human qualities: Defining your brand requires you to take an objective, impersonal look at …

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    Posted in entrepreneurship, Skill Development

    Getting Your Personal Brand’s “Hay In The Barn.”

    Back when I was in High School, our cross country team coach had an unusual and corny yet strangely motivating expression. Prior to the beginning of each season, during the summer, he would say, “Make sure your hay is in the barn.”

    What did he mean by that? I’m no farmer, but I’m pretty sure …

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    Posted in Personal Branding

    Prepare a Vision Statement for Your Nonfiction Book

    A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.

    A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…

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    Posted in authors corner, Brand Yourself As, guest post, Personal Branding, Success Strategies

    Write Your Way to a Profitable Personal Brand, $5 at a Time

    For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.

    But, does it make sense to limit your brand building writing activities …

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    Posted in authors corner, Brand Mystery, Marketing, Networking, Personal Branding, Positioning, Social Media, Success Strategies

    Tips for Saving Time while Building Your Personal Brand

    Are you one of the many who use lack of time as a reason to put-off building a personal brand by writing provocative thought leadership articles, books, starting a podcast, frequently updating your blog, or submitting guest posts on other blogs?

    If you don’t have the time now, when will you have the time?

    Lack …

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    Posted in authors corner, Brand Mystery, guest post, Personal Branding, Project Management, Success Strategies
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