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    How to Choose the Right Name for Your Business

    A business name works as a face. You have to keep your face attractive, appealing, and attention-grabbing. Deciding on a name is not a task that you can complete in mere minutes. A business name selection should include lots of research, brainstorming, analysis, and expert guidance. 

    For best results, perform all of the following steps …

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    Posted in Personal Branding

    How To Create A Business Game Plan For Your Personal Brand

    Your personal brand needs to have a plan in place for your projected growth, regardless of whether you’re new to Internet marketing and branding, or a seasoned participant. Ask yourself, where do you see your business going in the next few years?

    Having a passion for what you do is essential to success along with …

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    Posted in Personal Branding

    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Business Success Begins With These 5 Investment Tips

    Starting a new business can be expensive. In addition to business fees, licenses and registrations, you also need to purchase equipment and materials. This can be a lot of money out of pocket, but with the the right saving and investing strategies, you can open a business with minimal financial stress.

    Investing is a challenge …

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    Posted in entrepreneurship

    Go Digital in These 4 Areas to Improve Your Business Productivity

    Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour’s drive away. But simply having a website isn’t going to cut it anymore.

    Companies today increasingly use information technology to improve their productivity in a number of key sectors. Consider going digital …

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    Posted in entrepreneurship

    What to Do If Your Business Has a Fire

    Although many of us go through great efforts to fireproof our home, we rarely bring this outlook into the workplace. While there’s no replacement for a little bit of forethought and diligence, a fire at your place of business doesn’t have to mean the end of your company altogether. In fact, approximately 60 percent of …

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    Posted in entrepreneurship

    How to Ensure Product Safety and Avoid Recalls

    With a growing focus on consumer safety, manufacturers from nearly every industry and all parts of the globe are working to ensure the efficacy of their products. Failure to develop products that are safe and user-friendly could result in monetary fines, loss of contracts and even mass recalls. In fact, an all-time high of 51 …

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    Posted in entrepreneurship

    Businesses Need to Outsource to Survive – Is Yours?

    When business is bad, it’s bad … and when business is good, it’s both good and bad. Having new clients come pouring in is enough to make you want to dance a jig but also rip out some hair while trying to figure out how to manage it all. You feel stressed and overworked, but …

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    Posted in entrepreneurship

    5 Tips to Make Employee Scheduling Easy

    Everyone has 24 hours in a day, but sometimes as a manager or business owner, you feel like your time is like putting socks in washing machine. You know you started with 24, but somehow, two or three disappeared right before your eyes.

    Scheduling your employees, even if you only have a couple, can be …

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    Posted in entrepreneurship

    12 Skills Veterans Have That Help Them Excel in Business

    There are certain kinds of people who excel in the business world, and veterans are one of them. Thanks to their military training, veterans excel in intangible assets, making them valuable to any organization. With a variety of experiences, prior training and leadership skills, they may be the best hire you can make.

    Creativity With…
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    Posted in Workplace Success
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