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    The Definitive Guide to Naming Your Personal Brand

    Whether you’re a freelancer, business consultant, or an entrepreneur, your personal brand is the oil your lamp needs in these uncertain times, so make it a priority to understand:

    Personal branding and its role in the market How to build a personal brand you’d be proud of Easy steps to naming your personal brand How…
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    6 Steps to Personal Branding for Managers

    When you think of businesspeople who have built memorable personal brands, CEOs like Elon Musk and Oprah Winfrey come to mind. However, CEOs aren’t the only ones who can benefit from personal branding. Any manager can boost their career through effective personal branding.

    If you haven’t already successfully built your own personal brand, consider trying …

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    How to Find Business Inspiration for Your Startup

    As you likely know already, being an entrepreneur with a startup is difficult. It requires extensive work, long hours, dedication, and a little bit of a sweet timing to succeed. 

    Entrepreneurship is also all about the idea. If someone has an idea with the potential to solve an everyday problem, chances are good that the …

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    How to Choose the Right Name for Your Business

    A business name works as a face. You have to keep your face attractive, appealing, and attention-grabbing. Deciding on a name is not a task that you can complete in mere minutes. A business name selection should include lots of research, brainstorming, analysis, and expert guidance. 

    For best results, perform all of the following steps …

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    How To Create A Business Game Plan For Your Personal Brand

    Your personal brand needs to have a plan in place for your projected growth, regardless of whether you’re new to Internet marketing and branding, or a seasoned participant. Ask yourself, where do you see your business going in the next few years?

    Having a passion for what you do is essential to success along with …

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    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Business Success Begins With These 5 Investment Tips

    Starting a new business can be expensive. In addition to business fees, licenses and registrations, you also need to purchase equipment and materials. This can be a lot of money out of pocket, but with the the right saving and investing strategies, you can open a business with minimal financial stress.

    Investing is a challenge …

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    Go Digital in These 4 Areas to Improve Your Business Productivity

    Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour’s drive away. But simply having a website isn’t going to cut it anymore.

    Companies today increasingly use information technology to improve their productivity in a number of key sectors. Consider going digital …

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    What to Do If Your Business Has a Fire

    Although many of us go through great efforts to fireproof our home, we rarely bring this outlook into the workplace. While there’s no replacement for a little bit of forethought and diligence, a fire at your place of business doesn’t have to mean the end of your company altogether. In fact, approximately 60 percent of …

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    How to Ensure Product Safety and Avoid Recalls

    With a growing focus on consumer safety, manufacturers are working to ensure the efficacy of their products. Failure to develop products that are safe and user-friendly could result in monetary fines, loss of contracts and even mass recalls. In fact, an all-time high of 51 million vehicles were recalled in 2015 alone.

    The automotive industry …

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