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    Watch Out for Career Marketing Firms

    Someone in one of my job search networking groups asked me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because he knows I’m a career coach.

    His proposal cover letter opened with an aggressive tone heralding the fact that the firm was working with executives who were …

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    Posted in Personal Branding

    Why Use Professionals When Job-Hunting

    Business Idea

    So, what is career coaching? Many people nowadays use the term career coaching, but they’re not sure they understand its meaning or whether they’re using it in the right context. Any kind of coaching consists of the practice of supporting an individual or a group that has the objective of reaching a predetermined goal or …

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    The Cost and Benefits of Career Coaching

    So, what is career coaching? Many people nowadays use the term career coaching, but they’re not sure they understand its meaning or whether they’re using it in the right context. Any kind of coaching consists of the practice of supporting an individual or a group that has the objective of reaching a predetermined goal or …

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    Posted in Personal Branding

    The Trauma of Unemployment

    The emotional stress associated with unemployment is understood only by those who are unemployed. Often, even people closely associated with the unemployed such as spouses or other family members don’t fathom the emotional pressure and pain that settles in on those without sources of income and places to go to called work.

    Unfortunately, some jobless …

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    Posted in Personal Branding

    3 Reasons Your Resume Brands You As A Commodity

    Your Resume Brands You As A Commodity

    You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this. 

    You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”

    So you’re probably thinking, “I’d never write a …

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    Posted in Brand Yourself As, Job Search, Personal Branding, Reputation Management

    First Impressions: Impact In Today’s Job Market

    Why do hiring managers decide in the first 8 seconds if they’re going hire a candidate or not?* The First Impressions. From handshake to hairstyle, wardrobe to watch, each component of a candidate is dissected in a matter of minutes. As an author it reminds me of the adage “Don’t judge a book by its …

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    Posted in Career Development, Job Search, Personal Branding

    She Takes On The World by Natalie MacNeil: Brilliant

    A thin book with a pretty woman on the cover surrounded by clouds, “She Takes on the World” by Natalie MacNeil had me wondering what I was in store for as I opened the first page. What an unexpected pleasant surprise this book turned out to be!

    Packed with useful tips

    Busy between 5a.m. – …

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    Posted in Personal Branding

    Part-Time Passion Leads To Personal Brand Bonus

    I still remember my grandmother packing the Skin So Soft in my bag as I left for summer camp. All the other kids had OFF! And I had this soft, nice smelling bug spray. Why? Because my grandmother was an Avon lady; she loved skincare (and her skin showed it) and it made wonderful extra …

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    Posted in Brand Yourself As, entrepreneurship, Personal Branding

    Networking Internally For Your Next Job

    For those of you job hunting within an organization, you may underestimate the role of networking internally. This important and essential activity is how you can build your personal brand within your current organization, and land a new career at the same time.

    You have the upper hand

    Networking internally is the fastest and easiest …

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    Own Your Personal Brand

    In the past month, I have had the pleasure of meeting intelligent, engaging and ambitious professionals from all walks of life in my new role within the walls of Corporate America. Some of them have been colleagues, others partners we work with, a few candidates looking to join the organization, and even more vendors hoping …

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