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    How Objective Statements Affect Your Personal Brand

    I get asked this question at least once a week – “What do you think about objective statements?”

    What I think isn’t important. What the reader of your resume thinks … that’s what’s critical.

    Objective statements became a standard part of traditional resumes when there were candidate shortages. When there were candidate shortages, it was …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Use Resume Real Estate To Amplify Your Personal Brand

    What you put on your resume is part of how you brand yourself. But where you place information on your resume can amplify it … or bury it.

    You might have all the right information on your resume that brands you as the superior candidate. But if you place that information in the wrong place, …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Personalized Hiring Manager References Improve Your Personal Brand

    Your references can mean the difference between being winning the job vs just being a finalist.

    Can your references increase the chances you’ll actually win the job over the other finalists?

    Think about your references from past employers. Sure, all your references probably say great things about you (otherwise you probably wouldn’t list them as …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Be The Most Interesting Person In The World

    Since we were children, we’ve been taught to be humble.

    Even at work, we’ve been taught to ask about others rather than talk about ourselves.

    Religion calls talking about ourselves as pride and many religions consider it a sin.

    It’s no wonder we have a tough time making ourselves look interesting when searching for a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Personal Branding In 6 Seconds And 15 Seconds

    Your resume branding is used in different ways for different employer decisions. To personally brand yourself well, you’ll want to understand how 6 second branding is different than 15 second branding.

    6 Second Branding

    Your 6 second brand is critical because your audience takes an average 6 seconds to decide if you’re qualified or not, …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Are You Branding Yourself As A Job Stalker?

    Nobody means to brand themselves as a job stalker – yet job seekers accidentally do this every day.

    What you view as innocently being proactive and following-up can easily cross the razors edge into crazy stalker, without you realizing what you’ve done.

    Being proactive is appreciated, if you’re the top candidate – it confirms to …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Your Resume So Age Is A Non-Issue

    Age and experience used to be a good thing on a resume.

    At least that’s what everyone over 40 was taught.

    It was a good thing until a few years ago, because age and experience gave the impression that you had already solved similar problems to the hiring manager’s priorities – since that’s what a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Applying Through Job Boards – Effect On Personal Branding

    When you apply to a job through a job board, how does it affect your personal brand?

    Do you think that applying through a job board makes you look like a superior candidate?

    Most candidates don’t think that it makes a difference how they apply for a job – because hiring managers hire the most …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Cover Letters – Poor Choice For Job Seeker Branding

    Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.

    Your personal brand is the first impression you give to readers.

    Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Value vs Skills

    Most of us brand our skills when creating a resume.

    We brand our skills because that’s what we were taught to do.

    Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.

    Since employers searched for skills, we were …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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