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    Use the Holidays to Boost Your Brand

    As a freelance copywriter, I often work solo. Most of the time, I like it that way. But around the holidays, I try to branch out and be a little more visible in front of my clients.

    This is not only good because it lets me show gratitude to my clients, but it lets me …

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    Posted in Personal Branding, Reputation Management

    Don’t Let a Storm Ruin Your Personal Branding Efforts

    I live at the now-hurricane-ravaged Jersey Shore–but you won’t hear me complain. I went six days without power, but that was the worst of it for me, to be honest. Areas of my town are devastated, and the town over has been nearly wiped away. I am blessed and beyond grateful to have survived and …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    Live Your Brand–Don’t Just Create It

    When you’re in business for yourself, how you act is just as much of your personal brand as how you brand yourself.

    In branding yourself, most people typically come up with a few words that kind of emulate or define their brand. Those words, however, aren’t good for much if you aren’t “living” them out. …

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    Posted in Brand Yourself As, entrepreneurship
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