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    Resume Personal Branding Best Practices Part 2 – Superior/Commodity

    We’ve all been taught to create one multi-purpose resume that could be used for any job we might apply for.

    This strategy worked before the days of digital resumes, job boards, online applications, and applicant tracking systems. It worked when there were shortages of candidates.

    Branding yourself as a commodity just isn’t good enough anymore …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    4 Ways To Brand Yourself As A Superior Candidate

    In last week’s column, we discussed what causes your resume to brand you as a commodity candidate – and also how to recognize if you’re using commodity branding.

    This week, let’s discuss a solution …

    Instead of branding yourself as a commodity, why not brand yourself as a superior candidate?

    In today’s job market, satisfying …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    3 Reasons Your Resume Brands You As A Commodity

    You wouldn’t describe yourself as a commodity, would you?

    You especially wouldn’t describe yourself as a commodity when looking for a job – Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”

    So you’re probably thinking, “I’d never write a resume that makes me look …

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    Posted in Brand Yourself As, Job Search, Personal Branding, Reputation Management
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