What the New Twitter Character Limit Expansion Means for Your Brand
Twitter is still one of the most popular social networks for brands between their customers to communicate and share information. Recently a major upgrade has allowed all users to take advantage of a new 280 character limit. This microblogging platform has been competing with other platforms like Facbeook, Instagram, and Google Plus, and now it’s …
Bring More Visibility to Your Brand with the Latest Marketing Trends
In order to find out what’s most important to your target market your personal brand needs to stay on top of the latest marketing trends. Sharing the right content is critical to gaining more subscribers and followers on social media.
There are several places to spot good content both in print and video. As more …
4 Ways to Increase Foot Traffic Into Your Store
A wonderfully designed store layout, excellent customer service and a variety of useful products can all feel moot for a store if there’s no foot traffic. When it comes to bringing in customers, the appearance both inside and outside a shop plays a critical role in enticing passersby. In addition to enhancing curb appeal, a …
Home Grown Businesses Who Do Well by Doing Good
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Meade, cultural anthropologist
If we look closely at our own communities we may be pleasantly surprised and proud of the many businesses that are doing well in their business …
The 3 C’s of Effective Engagement
This post is relatively short by design. It’s focused on three things that are both easy and hard to do. I hope you can use them for your end of the year planning and for your 2013 goal setting.
These are what I’m calling the Three C’s of Social Engagement.
ContentThe ability to create, …
Top 10 Jobs That Give Back Year Round
With the holiday season upon us, now is a time that many Americans feel inspired to help others in their community who are in need. According to Volunteering in America, about 27% of Americans volunteer at some point during the year.
However, if you’re looking to give back more than once a year and are …
My Personal Branding Breakfast Club
I had the pleasure of spending an entire day recently at a local coffee shop due to a power outage at my office. As you may have guessed, the mere thought of being without Internet access was completely unacceptable. The plan was so to sit, peck away on the laptop, drink coffee and soak up …
How to Build a Successful Community For Your Personal Brand
Today, I spoke with Seth Kahan, who is a speaker, author, Fast Company blogger and extremely knowledgeable when it comes to building communities. I think this topic is extremely important because you can be very successful in today’s world if you own a community based on your area of expertise. It’s not enough just to …