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    5 Tips for Figuring Out Which Aspects of Your Brand Will Resonate with Consumers

    For marketers, a brand is only as powerful as how it’s received. You may put hours into developing and curating branded content, but if consumers don’t latch on, your time may as well have been wasted. 

    Branding isn’t only about coming up with flashy materials — it’s about developing an identity that people can genuinely …

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