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    5 Simple Ways to Inject Humor to Transform Your Brand

    It's not that tough to incorporate brand humor into your content strategy to generate more leads and conversions. These five steps will help.

    It’s one thing to open a business and another thing to get people to notice your brand. We get it. The competition is stiff, and brands must find a way to stand out.

    The good news is that there are many ways you can make your company stand out. Creating great content, for instance, is …

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    Posted in Personal Branding, Success Strategies

    Every Brand is a Newsroom in 2013

    Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.

    Writing, interviewing, …

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    Posted in Corporate Branding, Marketing, Media Branding, Personal Branding
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