The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …
Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …
A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …
Visual content has quickly become the center of attention in marketing, with micromedia often stealing the spotlight thanks to platforms such as Vine, Instagram and Pinterest. At this point, incorporating the same kind of media into your own content strategy is downright essential. This doesn’t just include images, however. Videos are just as important – …
Recently, I sat down with Christine Bader, author of the new book, The Evolution of a Corporate Idealist: When Girl Meets Oil. “Corporate Idealists” are an invisible army of people located inside the world’s biggest and most well-known organizations that push for safer and more culpable practices. As a corporate idealist at BP for nearly …
Working for a large corporation I am accustomed to the same regular routine. If the previous year (or quarter or month) was a good one, then there is a brief period of celebration and recognition and then it’s on this year and how we need to “keep up the momentum” or make “this year the …
