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    Corporate Cultural Responsibility

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Elements of a Great Company Culture

    A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …

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    Posted in Corporate Branding, Employer Branding, People, Personal Branding

    7 Ways to Enhance Your Personal Brand’s Video Presence

    Visual content has quickly become the center of attention in marketing, with micromedia often stealing the spotlight thanks to platforms such as Vine, Instagram and Pinterest. At this point, incorporating the same kind of media into your own content strategy is downright essential. This doesn’t just include images, however. Videos are just as important – …

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    Posted in guest post, Marketing, Social Media, Success Strategies

    Corporate Idealist: An Interview with Christine Bader

    Recently, I sat down with Christine Bader, author of the new book, The Evolution of a Corporate Idealist: When Girl Meets Oil. “Corporate Idealists” are an invisible army of people located inside the world’s biggest and most well-known organizations that push for safer and more culpable practices. As a corporate idealist at BP for nearly …

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    Posted in authors corner, Career Development, Career Resources, entrepreneurship, Interview, Media Branding, Success Story, Success Strategies, Workplace Success

    One of the Biggest Mistakes Companies Make

    Working for a large corporation I am accustomed to the same regular routine. If the previous year (or quarter or month) was a good one, then there is a brief period of celebration and recognition and then it’s on this year and how we need to “keep up the momentum” or make “this year the …

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    Posted in Career Development, People, Personal Branding

    Become a CEO with Personal Branding Magazine Issue 16

    Personal Branding Magazine – Volume 4, Issue 4 The CEO Brand

    Twin cover special!

    Summary

    Volume 4, Issue 4 is focused on CEO branding strategies, leadership and corporate culture. We interviewed some of the leading CEOs from across multiple industries, including Deloitte and Campbells, to present multiple perspectives on personal branding from the top down. …

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    Posted in magazine, Personal Branding
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