Are We Wrong In Creating “What The Client Likes”?
A few years back, when I was working in a 900-person ad agency, a new Copywriter entered our group. As he set up shop in the office next to me, he asked:
“So…this Creative Director. What kind of stuff does he like?”
“Excuse me?”
“You know, what kind of copy does he typically approve? What’s … Read the Rest →