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    What to Do If Your Business Has a Fire

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    Although many of us go through great efforts to fireproof our home, we rarely bring this outlook into the workplace. While there’s no replacement for a little bit of forethought and diligence, a fire at your place of business doesn’t have to mean the end of your company altogether. In fact, approximately 60 percent of …

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    Posted in entrepreneurship

    Your Brand Under Attack: When ‘Goodyism’ Doesn’t Pay

    Nothing can be more precious to many of us than our personal brands, since they are often the result of sound strategy, countless positive interactions with others both online and offline and a proven record of delivering quality service to our clients and the community. However – and as our editor Maria Duron pointed out …

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    Posted in Personal Branding, Sound Branding, Success Strategies

    Getting Away with the CEO Swap

    So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as …

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    Posted in People, PR, Reputation Management
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