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    Branding Tips from Goldman Sachs

    I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Positioning, Reputation Management, Success Story

    What Can Your Brand Get Away With?

    When I was in college I was always told about making sure to have a great 1-page resume. At first I found it to be too constraining, but after reviewing with my career counselor I found that I could get what I wanted to say down to a one pager. Now that I’ve extended my …

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    Posted in Career Development, Job Search, Personal Branding, Positioning

    This is Your Brand. This is Your Brand on Twitter.

    Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on to …

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    Posted in eBrand, Social Media

    Personal Re-Branding

    Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …

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    Posted in Brand Yourself As, Marketing, Personal Branding

    Your Personal Brand’s Geolocation

    Social networking and geolocation are quickly becoming one prevailing and inseparable unit. Geolocation is the latest craze to hit the social media landscape through phone applications like Foursquare and Gowalla and website integrations with Twitter and Facebook. With all of these new ways of sharing where you are and who you’re with, it can be …

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    Posted in Personal Branding, Reputation Management, Social Media
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