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    Direct Sellers: Mobile Tips for Your Personal Brand

    Millions rely on mobile devices to communicate and handle all of their computing needs. Customers can receive text promotions, and all a consumer has to do is show that text in exchange for a discount. In fact, in our local Office Depot, all I have to do is show a competitor’s ad on my smartphone …

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    Direct Sellers – Can We Really Trust Another Brand’s Reputation?

    When we go to the grocery store we always have products that we are loyal to. Like your favorite laundry soap, your toothpaste, etc. We grab them from the shelves almost without thinking. This is because that brand has already gained our trust. We believe that it works and we’ll always choose it over any …

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    Direct Sellers: How to Quickly Focus Your Brand

    Having a home based business holds a lot of advantages like flexible hours and being your own boss. You can even take vacations whenever you please. These are all enticing and a lot of people would actually prefer having their own business instead of going to work. Yet, like most things that hold an advantage, …

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    Direct Sellers: LinkedIn Brand Building Communities

    LinkedIn is one of the oldest social networks and is often considered the most professional.  As businesses are embracing the power of social media sites, a lot of professionals see the advantages of taking their business and their personal brand online and making use of social media to help spread brand awareness.  If you’re a …

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    Direct Sellers: Make the Most of Your Blog

    There’s a lot of advantage today for brands to establish an online presence. Even as a direct seller in charge of your personal brand, you can get left behind if you aren’t utilizing the online resources that are available to you.

    You may have already set up your social media accounts, and have a website …

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    Direct Sellers: Friend from the Field

    The direct selling industry has been around for a very long time, and it continues to be an excellent way to sell products. It’s because consumers buy from people they know and trust, and direct sellers mainly rely on the relationships they build with their customers through parties and personal interactions.

    Word of mouth marketing …

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    Direct Sellers: Street Credentials Mean Something

    Direct selling has been around for a very long time – the reason for this is the fact that direct sellers use word of mouth to promote their products and get sales, and most marketers know that word of mouth marketing continues to be one of the best ways to market a product or service.…

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    Direct Sellers: Bad Brand Banter

    Participating in social media is an excellent way for direct sellers to engage customers and build relationships. But there is such a thing as trying to be too engaging, to the point of being overbearing or appearing rude to other people, which can end up affecting your personal brand as well as your company’s. And …

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