Modify Your Email Marketing Strategy During An Economic Downturn – 9 Best Approaches
Are you struggling with shrinking budgets, increased competition, and hesitant customers, especially during this economic slowdown? It is a common sight for most businesses. However, amidst uncertainty, one splendid marketing tool continues to repeatedly prove its resilience. Yes, you guessed it right. We are talking about email marketing and email strategy.
With its cost-effectiveness, high …
10 Welcome Email Examples to Make Your New Subscribers Feel at Home
Have you ever signed up for a brand only to be greeted with a lackluster welcome email that left you feeling like a lost stranger? If you are a savvy email marketer, you must ensure to make your new subscribers feel happy and excited about signing up for your newsletter. It’s downright imperative.
In this …
Email Cadence Marketing: Striking a Balance Between Their Timing and Frequency
Even the most sophisticated of email campaigns will fail to fetch your business the desired results should you fail to get your email cadence right. What is email cadence? Simply put, it concerns itself with when you send your emails and how often you do- email timing and frequency. Your cadence is directly responsible for …
Overcoming Email Fatigue: 7 Tips That Work Like Magic
Thousands of emails land in the subscribers’ inboxes each day. It can get exhausting for the readers and lead to email fatigue. Ultimately, it will disengage the subscribers which will affect your overall email campaign performance.
Defining Email FatigueAn overwhelmed state of the subscriber’s mind that gets them disengaged with your emails is known …
Spruce Up Your Marketing Strategy with Email Design Trends 2023
Wouldn’t the email world be pedestrian if it was just plain text and stock photos? Well, thankfully that’s not the case. Email design has come a long way and it has grown from static images to GIFs, interactivity, and gamification. Every year, we see some new trends emerging in the email design realms and 2023 …
Email: An Essential Component of Inbound Marketing Methodology
Inbound marketing involves a customer-centric approach. It focuses on getting found by customers. The main aim of inbound marketing is to use social media marketing, content marketing, and SEO to promote your products. It imparts a pleasant customer experience by sharing relevant information.
Email marketing forms an important component of the inbound methodology. It is …
Holiday Email Marketing Tips to Cut Through the Noise
The holiday season offers a golden chance to woo your customers and get high conversions for your business. Everyone is trying to make a mark in the subscriber’s inbox during these months. So, it becomes of utmost importance to stand out and create an impactful holiday email marketing campaign that encourages readers to convert.
Wondering …
Impactful Email Campaigns to Paint Your Brand Identity – A Quick Guide
Whether your business is new to the market or has been plying its trade for a long time, we are sure you are well aware of the stiff competition that exists out there. What can you do, then, to clinch the belt in this royal rumble? Channel your time and energy into building a unique …
How to Use AI to Add Human Touch to Emails
Artificial Intelligence (AI) has entered all marketing channels and email is no exception. It has made email marketing more effective and increased its ROI. If we go by the definition of AI, it is the simulation of human intelligence processes by machines, particularly computer systems.
You can use AI in different ways in email marketing. …
5 Email Campaigns to Run For Your Blog and Enhance Engagement
People say, “Blogging is a non-monetizable activity.” Well, that’s because you do not use it to its maximum potential. If used correctly, it can bring you engagement, new visitors, as well as money. However, you need to drive traffic to your blog and enhance its readership if you want it to make money. This is …
