• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Emotional Dialogue in Branding

    “Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product of service qualify to be a brand.” –Marc Gobe, Emotionally Branding

    Marc Gobe wrote the book Emotional Branding …

    Tagged with: , ,
    Posted in Brand Yourself As, Personal Branding

    From Function to Feeling in Personal Branding

    There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.

    I wanted to shift …

    Tagged with: , , , , ,
    Posted in Marketing, Personal Branding, Social Media
    Content Partners
    As Seen In