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    The Day The Spotlight Is On You

    Many of us grew up in more or less protected environments, surrounded by the love and company of family and neighbors who knew us well. We effortlessly built up a network of friends and schoolmates as we progressed through the educational ranks until the time came to join the workforce. In this scenario, and especially …

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    Posted in Career Development, Job Search, Networking, Personal Branding, Sound Branding

    Using Design To Extend And Safeguard Your Brand

    Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.

    The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.

    And, in many cases, a book …

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    Posted in authors corner, Brand Mystery, Marketing, Personal Branding, Success Strategies
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