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    Financial Services Branding: Where to Start

    When first diving into the realm of financial services branding, be sure to place your products or services at the center of any marketplace.

    You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.

    To be …

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    Posted in Personal Branding, Success Strategies

    12 Commonly Overlooked Tax Deductions for Freelancers

    The self-employed should keep most income tied up in their business. Add to that tip these 12 commonly overlooked freelancer tax deductions.

    W-2 employees that work for a business or corporation pay between 7.65-15.3% on taxes but typically pay 10%. Federal income taxes must be withheld from each employee, but employers often pay a significant amount of their tax burden to the IRS before tax time.

    1099-NEC independent contractors or freelancers pay 12.4% for Social Security, 2.9% …

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    Posted in Success Strategies

    4 Unique Ways to Fundraise for Your Nonprofit

    Fundraise

    Most nonprofits face a dilemma at some point in their existence. They are supposed to focus on a positive goal without being driven by profit, yet funds are always necessary to continue operations. Grants are increasingly competitive and the market is crowded with other nonprofit groups, so it is difficult to stand out.

    Also, there …

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    Posted in entrepreneurship

    Personal Branding Interview #2: Kimberly Palmer

    Today, I spoke to Kimberly Palmer, who is the author of Generation Earn, and is a Senior Editor for US News & World Report. I’ve spoken to Kimberly before back in late 2008, so I figured I’d catch up with her again. In this interview, she talks about how your financial life impacts your career, …

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    Posted in Book Reviews, Career Development, Interview, People, Personal Branding, Success Strategies

    Personal Branding Interview: Phil Town

    Today, I spoke with Phil Town, who is the #1 New York Times bestselling author of Rule #1 and the upcoming author of Payback Time, which debuts in September.  In this interview, Phil tells his own story of how he’s build his personal brand to be what it is today.  Also, he gives you the …

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    Posted in Book Reviews, Interview, People, Personal Branding, Social Media, Success Strategies

    Personal Brand Stereotypes #8: Choose Your Major Wisely

    The number one most important factor to employers selecting entry-level candidates is their major (44%). I think it’s pretty obvious why this carries the most weight. If you are a finance major applying for an entry-level position in marketing, it may be challenging to convince them that your experience and learnings can apply to that …

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    Posted in Career Development
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