• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    10 Ways to Combine Your Personal and Product Brand

    How can solopreneurs combine a personal brand with their company brand or product?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), …

    Tagged with: , , ,
    Posted in Corporate Branding, entrepreneurship, Me 2.0, Personal Branding

    Two Important Things to Do While You’re Unemployed

    I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.

    It’s an awful, …

    Tagged with: , , ,
    Posted in Career Development, entrepreneurship, Marketing, Networking, Personal Branding, Reputation Management

    Personal Branding For Freelancers: When You Are Your Brand

    I cannot think of a single group of people for whom personal branding is more crucial than freelancers. It is in fact the ‘make or break’ ingredient that will determine whether their career adventure (and trust me, being a freelancer is an adventure!) takes off or sinks into obscurity. A strong, sensibly-managed and attractive personal …

    Tagged with: , , ,
    Posted in Career Development, Personal Branding

    Personal Branding Interview: Lylah Alphonse

    Today, I spoke to Lylah Alphonse, who is a full-time editor and writer at the Boston Globe and the managing editor at  WorkItMom.com.  In this interview, Lylah reviews how to become a freelancer, why you need to be a writer and an editor, and how to pitch the media.

    How does someone get started in…
    Read the Rest →
    Tagged with:
    Posted in Career Development, Interview, People, Personal Branding, Success Strategies

    Get Your Brand Name Out There By Freelance Writing

    Today, I spoke with Michelle Goodman, who is one of the more well-known freelance writings in the career space.  Writing for publications is an extremely important self-promotion, value delivery and a compensation machine for your personal brand.  I’ve done it before and there is no reason you can’t.  Whether it’s paid or unpaid, freelance writing …

    Tagged with:
    Posted in Book Reviews, Interview, People, Personal Branding, Success Strategies
    Content Partners
    As Seen In