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    Using Design To Extend And Safeguard Your Brand

    Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.

    The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.

    And, in many cases, a book …

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    Posted in authors corner, Brand Mystery, Marketing, Personal Branding, Success Strategies
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